Our story

Baby skincare
shouldn’t be
complicated.

Hi, I’m Annie, founder of Simply Coconuts.

Back in 2015, I was pregnant with my son, Luca, and, like many first-time parents, I was analysing absolutely everything.

Which car seat was safest? Which pram should I buy? Did I need a Moses basket and a cot? What about bottles, nappies, baby monitors and muslins?

At the same time, my ever-growing bump had me searching for something simple and natural to moisturise my own skin. That’s when coconut oil first came onto my radar.

But then my thoughts turned to Luca.

Mother holding her baby
What was I going to put
on my baby’s skin?
Annie and Luca

I’d spent months researching everything else I’d buy for him, yet I’d barely thought about what I’d be putting on his delicate skin every single day.

When I picked up baby skincare products and turned them over, I found long ingredient lists full of names I couldn’t pronounce, let alone recognise.

It didn’t feel right.

I wanted something simple. Something natural. Something where I could turn the pot over and know exactly what was inside.

Then I found it.

Coconut oil.

  • One simple ingredient.
  • Nothing unnecessary.
  • Nothing I couldn’t pronounce.
  • Just 100% organic, cold-pressed virgin coconut oil.

It was everything I’d been searching for.

And that’s how Simply Coconuts was born.

Life took me in a different direction for a while, but I never stopped believing in this simple idea.

Now, more than ten years after filling that very first pot, Simply Coconuts is back, with the very same belief at its heart:

Baby skincare shouldn’t be complicated.

Because when you’ve already got enough to think about, what’s inside the pot shouldn’t be one of them.

With love.

Annie & Luca x

100% Organic

Certified organic and nothing else.

Cold-Pressed

Preserves all the natural goodness.

Gentle & Safe

Perfect for delicate skin, from head to toe.

Naturally Different

We don’t add unnecessary stabilisers or additives.